About us
Specialist AI engineering, backed by an established group
Who we are
CodeByDesign designs, builds and deploys AI solutions and custom software for organisations that need more than a proof of concept. Our teams combine AI and data engineering, product design and enterprise integration expertise.
We work across the full lifecycle — from identifying the right use cases to operating systems in production — and we measure our success by the outcomes our clients achieve.
Our mission
To help organisations turn artificial intelligence into dependable, measurable business value — engineered responsibly and built to last.
Our vision
A future where every organisation can adopt AI with the same confidence it brings to its core business systems.
Part of ASAP Group
ASAP Group has served the technology solutions industry for 19 years. CodeByDesign is the group's dedicated AI solutions and product engineering business, established to meet growing demand for production-grade AI. Clients benefit from a specialist AI team supported by the group's operational stability, governance and long-standing delivery experience.
Our values
What guides our work
Outcomes over hype
We measure success by business results, not by the novelty of the technology.
Engineering rigour
Testing, evaluation and observability are part of every delivery.
Responsible by design
Privacy, security and human oversight are designed in from the start.
Partnership
We share knowledge openly and build capability in our clients' teams.
Why CodeByDesign
AI that works on Monday morning, not just in the demo
We engineer AI systems for real users, real data and real constraints, with the security and reliability enterprises expect.
Production-first engineering
Evaluation, observability and cost control are part of the first sprint, not an afterthought once a demo impresses.
Security-first delivery
Least-privilege access, data minimisation and threat modelling for LLM-specific risks such as prompt injection.
Deep integration capability
AI is only as useful as the systems it connects to. We integrate with ERP, CRM, identity and data platforms.
Support beyond launch
Clear handover, documentation and optional ongoing support, backed by the delivery experience of ASAP Group.
How we work
A delivery process built for production
Every engagement follows the same disciplined path, scaled to the size of the problem.
- 01
Discover
Understand goals, users, data and constraints, and agree how success will be measured.
- 02
Design
Shape the solution architecture, user experience and evaluation approach.
- 03
Build
Deliver in short iterations with working software reviewed every sprint.
- 04
Integrate
Connect securely to your systems, identity provider and data sources.
- 05
Deploy
Release to production with monitoring, runbooks and a rollback plan.
- 06
Optimize
Improve quality, cost and adoption using real usage data.
Ready to put AI to work in your business?
Tell us about your goals. We'll come back within one business day with practical next steps — no obligation.